• The new portal is in line with the bank’s strategy to integrate technological advancement to its payments sector
  • Both Equity American Express Green and Gold Cards Members can redeem their Membership Reward Points through the newly revamped portal
Nairobi, Kenya 16th June, 2021… Equity American Express Card members earn Membership Rewards points when they spend on their Cards. Now, they can redeem their points through a newly revamped website with more redemption options. The Membership Rewards website, recently relaunched by Equity and American Express, now offers a wider variety of premium gifts, electronics, merchandise, and travel opportunities through a new portal with an improved customer experience.

Speaking after the launch of the website, Equity Kenya Managing Director, Gerald Warui said the roll-out of the portal is in line with the bank’s strategy to integrate technological advancement to its payments sector to make Equity cards the preferred payment option for customers.

“Equity is delighted to continue strengthening our relationship with American Express as their exclusive partner in Kenya. We are confident that our partnership will continue to bring a high quality, premium level of service to our customers. This new website will give Equity American Express Card members an elevated experience when using their Cards in Kenya and anywhere else in the world, because of the improved benefits available to them.”

James Wainaina, Vice President of Business Development in Africa for American Express, said: “We are delighted to launch the new Membership Rewards portal with Equity for our Card members in Kenya. It is important to us that people are rewarded for their loyalty and we believe that the new portal will help to ensure that Card members experience the value of American Express membership. This is another key milestone in our important partnership with Equity.”

In Kenya, Equity issues both the American Express Green and Gold Cards, which offer Membership Rewards and can be used virtually anywhere American Express is accepted globally. More than 3.7m new places began accepting American Express internationally in 2020.

American Express Cards can be used to pay for transactions in-store or online. These include payments for groceries, fuel, restaurants, clothing, hospital bills, salon/barber services, spas, online shopping, digital subscription services, transportation, airline tickets, and many other goods and services.

For every Kshs 100 spent at merchant locations or online, Equity American Express Card members earn 1 Membership Rewards point. For every Kshs 500 Card members withdraw from ATMs, they also earn 1 Membership Rewards point. Card members can redeem their points for travel experiences, shopping, electronics, gift vouchers, and so much more.

New card members can earn a Membership Rewards points bonus in their first three months of Card membership. For the Green Card, new Card members receive 1,000 Membership Rewards points when they spend Kshs 30,000 in the first three months. For the Gold Card, new Card members receive 8,000 Membership Rewards points when they spend Kshs 150,000 in the first three months.

For the Equity American Express Gold Card, Card members get to enjoy access to over 1,300 VIP lounges in more than 120 countries around the world, with two complimentary Priority Pass visits per year. Green and Gold Card members enjoy a range of other Card benefits, including travel insurance and flexible repayments. Cards also come with a chip and PIN feature, as well as 3D Secure which is used to verify all online transactions before completion. Equity has a 24/7 Customer Service Team that is available to handle all Card member queries. 

Equity Bank Kenya Managing Director, Gerald Warui (left) looks through the newly revamped American Express (AMEX) Membership Rewards website with Equity Bank Relationship Manager – Card Business, Susan Muigai (right). Equity Bank AMEX Card members can now redeem their points for a wider variety of premium gifts, electronics, merchandise and travel opportunities through the new portal.


 

About Equity Bank Kenya
Equity Bank Kenya is the largest bank subsidiary of Equity Group Holdings Plc with a footprint of 190 branches, spread across the country and is supported by over 39,464 agents, 21,138 merchants and 398 ATMs. Equity Group Holdings Plc is a financial services company listed at the Nairobi Securities Exchange, Uganda Securities Exchange, and Rwanda Stock Exchange. In addition to Equity Bank Kenya, the Group has banking subsidiaries in Uganda, South Sudan, Rwanda, Tanzania, DRC and a Commercial Representative Office in Ethiopia; with additional non-banking subsidiaries engaged in the provision of investment banking, custodial, insurance agency, philanthropy, consulting, and infrastructure services.

Equity Group is the biggest bank in asset base in the region with nearly Kshs 1.1 trillion assets. The Group is also the biggest in customer base with 15 million customers as well as in deposits profitability and market capitalisation. The Group has a footprint of 336 branches, 53,151 Agents and 34,862 Merchants and 725 ATMs. The Group is the largest bank in market capitalization in East and Central Africa. The Banker Top 1000 World Banks 2020 ranked Equity Bank 754 overall in its global ranking, 62nd in soundness (Capital Assets to Assets ratio), 55th in terms of Profits on Capital and 20th on Return on Assets. In 2020, Equity was ranked position 7 in the list of top 10 banks in Africa in The Banker’s Top 100 African Banks, becoming the 1st bank in Eastern and Central Africa to achieve this milestone, paving way for East African banks to play in the league of big banks together with South Africa, North Africa and West Africa. The bank was ranked 5th on soundness, 9th on growth performance, 8th in return on risk, and 6th on profitability.

In the same year, Moody’s gave the Bank a global rating of B2 with a negative outlook same as the sovereign rating of the Kenyan government due to the Bank’s strong brand recognition, solid liquidity buffers and resilient funding profile, established domestic franchise and extensive adoption of digital and alternative distribution channels.

Equity Group Holdings Plc is regulated by the Central Bank of Kenya.

Additional information, visit www.equitygroupholdings.com

About American Express
American Express is a global financial services company, providing its customers with access to products, services and experiences that enrich their lives and build business success.

American Express has partnered with a select group of leading banks and financial institutions around the world to issue American Express branded products and acquire merchants on to the American Express merchant network. By leveraging its partnerships, global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide.

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